bikepacking Japan
PA Cycling is a specialized agency that creates and organizes cycling adventures in some of the most astonishing and remote locations worldwide like Patagonia, Atacama Desert, Mongolia… The company emphasizes an adventurous spirit and caters to those who seek epic journeys and memorable bikepacking cycling experiences and full service cycling adventures. And together with Fizik and Miss Grape they contacted us to create visual content for a special trip
tags
creative direction, photo production, editorial production
In June 2022, Fizik approached us with a unique project in partnership with PA Cycling and their founder, Willy. They planned an inaugural 10-day bikepacking trip across Japan, from the ancient capital of Kyoto to modern Tokyo, exploring iconic locations, riding beside the cliffs of Tojinbo, ancient forests, bathing in natural volcanic onsen, climbing the Japanese Alps, and cycling around the mighty Mt Fuji to the modern capital of Tokyo.
The objective was to produce a blog for the Fizik’s «behind the scenes» series and create visual content for Miss Grape and PA Cycling’s website and social networks
The job was to create a blog for Fizik “behind the scenes” series and pictures content for PA Cycling and Miss Grape’s website and social networks. The trick is that there was no shooting, the content must be created while the trip is going on, with other costumers. Fizik and Miss Grape already selected Eleonora Milesi and they wanted another rider, for this we proposed Pol since he can ride with the camera and create amazing content on the go.
The idea was to showcase the cycling experience: not only the natural beauty, but also the rich architecture, culture and local cuisine of each region. it has been said that each prefecture is like a different country. We will travel through the prefectures of Shiga, Gifu, Nagano,Yamanashi, Shirakawago and Kanagawa.
