e-biking Val d’Aran
Val d’Aran is an Atlantic valley in the Pyrenees. A terrain with abundant vertical valleys, peaks above 2000 meters and eternal snows make this corner of the Pyrenees an exceptional place for riding during summer season. And they wanted to promote e-bikes in the region. Thats why they contacted us
tags
location scouting, permitting coordination, casting, production management, concept development, creative direction, video production, photo production, sound editing, editorial production, post-production, PR and media relations, influencer marketing
For this project, we assembled a specialized team since we knew the conditions were going to be tough. Alvaro, our media team manager, not only captured footage and photographs but also helped the other team members to create content. Ernest Adalid and Pol Tarrés were in charge of the social media promotion through their communities, while Andreu Miró and Alex von Arend rode as talents, taking care of the bikes and logistics during the shooting.
Despite challenging weather, including a couple rainy days, Alvaro and the team successfully gathered all the necessary footage for the campaign.
We also worked for Fizik, Vaude, Kogel, Gemini and TwoNav to produce additional and exclusive content for them. Vaude required an editorial for their blog, while Fizik needed material for their Terra Ergolace Flat shoes and Terra Aidon seat, both designed for e-bike riding. Kogel and Gemini sought close-up shots of their ceramic oversized derailleur pulleys and handmade carbon handlebars, respectively.
social media impact
Ernest and Pol generated 166 pieces of content across their social media platforms during the campaing, with a couple of posts going viral in Pol’s TikTok, achieving over 1.5 million impressions and more than 105,000 clicks in total. Reaching a repercussion value of more than 30k euros.
print media coverage
E-Bike magazine dedicated four pages to the project in their December 2021 issue
Bike Action magazine featured the campaign on the cover of their January 2022 issue, along with a 12-page report
Through these comprehensive efforts, we successfully placed Val d’Aran on the map for e-biking enthusiasts, fulfilling the campaign’s primary objective. Furthermore, with the efforts in the social networks and the print and the online media posts, the promotion campaign reached almost 50k euros in repercussion value
