fi’zi:k
Fizik is committed to providing the ultimate in saddle, shoe, bar-tape – combining comfort and light weight with technology and innovation. Through physiological research, anatomic studies and advanced technological development, Fizik has succeeded in creating that perfect combination.
tags
creative direction, video production, photo production, editorial production
Our works for Fizik include a diverse range of contents, from behind-the-scenes stories to videos and photos for product launches. Additionally, we have collaborated with Fizik on various projects such as Madeira 360, GT20: Le Grand Traverse in Corsica, and E-Biking Val d’Aran, among others. The content we produced has been used across their website, newsletters, and social media platforms.
terra argo X1 – product launch
Fizik was preparing to release their premium Terra Argo gravel seat with carbon rails and required high-quality photo and video content. Unlike previous editorial projects, this assignment needed a stronger emphasis on product features rather than storytelling.
The focus was on highlighting the saddle’s elasticity, designed specifically for gravel riding, and the cut-out with a mudguard for wet conditions. Fizik provided a moodboard, and we selected the appropriate talent and locations to bring their vision to life.
«behind the scenes» series
We created content for the «Behind the Scenes» series on their website, a collection focused on storytelling while also featuring various products. Our team developed the trips, crafted the editorial pieces, and handled all aspects of shooting and editing the material