G E M I N I
Gemini is a brand from Barcelona. They make high-performance carbon handlebars. They are cus lightweight, durable, and aerodynamic using advanced materials and technology. Gemini products are popular among cyclists for their precision engineering and high-quality construction. The brand emphasizes innovation and design, making them a preferred choice for both professional and amateur riders seeking top-tier cycling components
client
G E M I N I
year
2019, 2020, 2021, 2022
tags
production management, creative direction, photo production
Gemini began producing handlebars in 2018, launching their “Pröpus” and “Kästor” models for XC and enduro biking, respectively. During their early stages, we provided dynamic action and on-field riding content, capturing the essence of these high-performance handlebars
Kästor
Pröpus
Our meticulously crafted images were used across all of Gemini’s platforms, from Instagram and newsletters to email campaigns and their website. This complete visual strategy effectively communicated and engaged with their target customers, enhancing Gemini’s brand perception as a premium handcrafted handlebar company based in Barcelona, with a global reach.
Over time, Gemini’s growth led to sponsorships of XC teams, being part of the UCI World Cup races. The combination of high-quality sponsorships and our content showcased the durability and performance of their handlebars, solidifying their reputation in the competitive cycling market.
By consistently delivering top-tier visual content, we helped Gemini establish a strong brand identity, capturing the attention and admiration of cycling enthusiasts worldwide. Our contribution played a pivotal role in their journey from a local startup to an internationally recognised premium handlebar manufacturer.
