GT20: le grande traversée
the GT20 is a long-distance cycling route in Corsica. It stretches across the island from north to south and it covers diverse terrains, including mountainous regions, coastal paths, and picturesque villages, providing a comprehensive tour of Corsica’s natural beauty and cultural heritage
tags
casting, creative direction, video production, photo production, editorial production, post production, pr and media relations, influencer marketing
La Grande Traversée (GT20)
We were briefed by Atout France on the key aspects of the route:
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Accessibility: Designed for all types of cyclists, whether you’re training or simply enjoying the Corsican landscapes on an e-bike.
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Flexibility: The route is planned for 12 stages but can be customized for shorter durations.
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Ease of navigation: No GPS is required; the route is well-marked with easy-to-follow signals.
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Scenic diversity: Experience the island’s contrasts, from coastal roads to the rugged mountains of the interior.
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Cultural and culinary highlights: Enjoy Corsican gastronomy and culture along the GT20.
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Services: Despite following secondary roads, there are numerous services available, including e-bike charging points, restaurants, hotels, and museums.
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Year-round destination: While autumn and spring are ideal, Corsica is a year-round destination.
the campaign
For this project, we selected Mireia Simó, Suzie Marachet, and Pol Tarrés to ride the entire route and share their experiences with their communities, following the drivers Atout France and Visit Corsica gave us.
During the week-long campaign, they produced 194 pieces of content, shared across Instagram, TikTok, YouTube, Strava, Komoot, and websites. This content reached over 840k users, garnered more than 930k impressions, and generated 29k clicks.
3.6M users
is the potential audience reach of the campaign. It received extensive coverage from various Spanish media outlets, including general publications like Diario Sport Outdoor newspaper and Viajar magazine, as well as specialized cycling outlets such as Ziklo magazine and MTBYMAS. Additionally, Pol was interviewed about the GT20 on the national radio show «Gente Viajera» with Carles Lamelo on Onda Cero.
Diario Sport Outdoor newspaper
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MTBYMAS
