HESTRA GLOVES
HESTRA is a family business founded in 1936 Martin Magnusson & Co. and is now run by the third and fourth generation of Magnussons. Both design and development is done at the headquarters in the small village Hestra, Sweden. They have been 80 years producing only gloves, it’s their focus and they have gloves for everything
tags
location scouting, casting, creative direction, video production, photo production
We have helped them since 2021 produce content for the biking campaigns, providing them with content for their website and their social networks for all the disciplines: road, gravel, xc, enduro, e-bike
photo production
HESTRA required detailed close-up images to highlight the features of their products, the gloves. However, they also seek dynamic «in action» shots that capture the gloves being used in their intended environments. Each product is meticulously designed for a specific cycling discipline and is tested across all possible conditions to ensure performance and reliability.
short video production
HESTRA asked us soundless vertical 15 second videos to feature on their glove product pages, adding a dynamic element to the presentation. We strive to encapsulate the full experience of riding, highlighting the gloves with a couple of carefully selected close-up shots.
«Hands comes first at Hestra. For 80 years, we have been developing gloves that provides warmth, protection and fingertip sensitivity in the most varied conditions»
HESTRA
