uncovering a middle east gem: Jordan
JTB wanted to promote cycling in Jordan and they provided us with a plan. The focus was cycling but we also did a food workshop and visit Amman, Jerash, Petra and Umm Qais, This allowed us to immerse ourselves in the traditions, people, and culture of Jordan, offering an authentic experience.
tags
creative direction, video production, photo production, editorial production, pr, influencer marketing
For this project, we decided to create a cinematic video that seamlessly blends freeride cycling with visits to World Heritage Sites and the Jordan cuisine. When traveling with a bike, food plays a crucial role in the overall experience and Jordanian cuisine is both delicious and diverse and we aimed to showcase its importance in the journey.
Intense Cycles
We also worked for Intense Cycles Europe providing them with content for their social networks and website, mainly for the release of the brand new Trazer 279
the campaign
The influencers posted content across various platforms, aligning with the campaign’s core themes: cycling, World Heritage Sites, and Jordanian gastronomy and culture. Their content was strategically distributed across Instagram, TikTok, YouTube, and the campaign website.
Throughout the campaign, Ernest, Alvaro, and Pol collectively produced 194 pieces of content, achieving notable success with one piece going viral on TikTok, garnering 1.4 million views, 23.4 thousand likes, and 602 comments, 1.147 saved and 364 times shared
Pinkbike
the world’s leading mountain biking website, featured the adventure on its homepage for one week. With an average monthly visitor count of 6.2 million, this exposure significantly amplified our campaign’s reach and engagement
