e-Bikes Adventure
We organised a 3 day adventure with the e-bikes to Val d’Aran the northwestern part of Catalonia (Spain), in the heart of the Pyrenees where 30% of the territory is more than 2,000m high. The mountains that surround this valley form a natural barrier, which is a very important fact in its history, culture and climate.
We produced all the content of the project, the storytelling, the logistics and the PR. We worked together the riders Pol Tarrés and Ernest Adalid, a couple more models for the action since they wanted a “group of friends ride” and Alvaro Rodriguez for the media. For this project we also had Fizik and Gemini as a partners.
Brands and Content
After the adventure, the brands involved in the project published some content in their social media and website. Also some online portals and magazines shared the project.
We worked together with the Tourism Office of Val d’Aran since they want to promote e-biking in summer. They want to push the activity during summer since the area has a very huge potential.
Route
We explored 2 trail areas; Enduromies, Baricauba. There are trails marked on the forest and they have all range of difficulties and all kinds of rides. All very easy to find and to access. The last day we did a route around Entecada peak. 40km throughout the mountains of Val d’aran with a very long downhill to the end of the loop.